In this recession period that we are all living, seems to be an occasion for others to start making business and investing in secure values. After an austerity year in the F1, the bomb exploded today when Ferrari confirmed Alonso´s signing and Santander´s forty million sponsorship.
This will provide an annual salary of €25 million to Alonso´s new account in Santander´s, after a period with ING bank without profits for neither. Santander will disburse 40 millions of Euros a year to show off their image in Ferrari for five years, a huge investment for Santander´s project.
But as some will not know, Ferrari has already transferred their accounts to the spanish bank to be managed by one of the banks unaffected by the crisis. Emilio BotÃn (CEO of Santander) had dinner the other day with Mr. Montezemolo and a group of most outstanding entrepreneurs in the world. In the list were Fulvio Conti, of Enel; Wulf Bernotat, of E.ON; Claudio di Marco, of Galp or Sudhir Maheshwari, of Arcelor.
This alliance brings together the top three ´corporations´ in their subject (Alonso, Ferrari & Santander) and for sure more connections around the world of business.
